SEO-AIM Google Search Console Integration: A Step-by-Step Guide

Welcome to the Google Search Console Integration module in SEO-AIM! This module is a powerful tool that allows you to analyze the keywords bringing visitors to your website, based on data from Google Search Console. Let’s break down the key steps and information you’ll gain after connecting.

Google Search Console Connection

1. Log in to Your Google Search Console Account:
   • Go to your Google Search Console account where you’ve added your website.
   • Choose “Manage property” → “Add or remove users.”

2. Connect GSC in the Backlink Monitoring Tool (Optional):
   • If you prefer, you can connect Google Search Console in the Backlink Monitoring tool to import and track GSC backlinks for your project.

3. Note for New Google Search Console Users:
   • If your site isn’t added to Google Search Console yet, follow Google’s guide to add it.

Data You’ll Have After Connection

Once connected, you can access Google Search Console data under the “Google Search Console Data” tab. Here’s what you can do:

1. Choose Your Date Range:
   • Pick any specific date or date range.
   • Compare two periods by setting the necessary date range manually or selecting one of the suggested options.
2. Date Range Options:
   • Today, Yesterday, Last week, Last month, Last 7 days, Last 30 days, Custom.
3. Show Previous Values:
   • Tick the box to display the percentage difference in performance between two selected periods. Untick for numerical differences.
   • Adjust the slider to remove data for the previous period from the graphs.

4. Analyze Various Graphs:
   • Clicks: Number of times users clicked through to your website.
   • Impressions: Number of times users saw a link to your website in search results.
   • CTR (Click-Through Rate): Percentage of impressions resulting in a click.
   • Average Position: Your site’s average position in search results.
5. Graph Color Legend:
   • Explains the meaning of color markings in the legend below the graphs.
6. Filter Data Using Metrics:
   • Filter by search type, device type, country, search appearance, query, or URL.

Further Analysis with Tabs

Scrolling down, you’ll find detailed tables under various tabs for in-depth analysis:

1. Keywords Tab:
   • Metrics include keywords generating impressions, ranking positions, average ranking position, clicks, impressions, and CTR.
2. Pages Tab:
   • Data on average ranking position, clicks, impressions, and CTR for individual website pages.
3. Countries, Devices, Dates, and Search Appearance Tabs:
   • Key data related to countries, device types, dates, and different types of snippets in the SERP for the selected period.

Use this valuable information to assess keyword success, improve snippets, and enhance your website’s overall performance.