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SEO-AIM Google Analytics Integration: A Comprehensive Walkthrough

Welcome to the Google Analytics Integration module in SEO-AIM! This module empowers you to analyze your website’s performance by tapping into valuable data from Google Analytics. Let’s guide you through the process and highlight the essential insights you’ll gain after connecting.

Google Analytics Connection

  1. Accessing Google Analytics Connection:
    • If you haven’t connected Google Analytics or Google Search Console during the project creation in SEO-AIM, worry not! You can do it anytime through the Analytics & Traffic module.
  2. Connecting Google Analytics:
    • Navigate to the Analytics & Traffic module.
    • Click the “Connect Google Analytics” button.
A screenshot of the analytics dashboard in azure.
  • Log in to your Google account for authorization.
  • Allow the system to use your data for connection.

Alert: SEO-AIM ensures the security and confidentiality of your data transferred via the public OAuth authentication protocol.

Disconnecting Analytics and Statistical Services

If you ever need to delete an integration, you have two straightforward options:

  1. From Overview Tab:
    • Hover over the integration you want to delete at the top panel of the “Overview” tab.
    • Press the Cross icon.

  1. From Integrations Tab:
    • Go to the Integrations tab under Settings.
    • Press the Cross icon to disconnect the service.

Data You’ll Get After Connection

Once Google Analytics is connected, explore data under the “Overview” and “Traffic” tabs through the left-hand vertical navigation bar.

Overview Tab

Under the Overview tab, you’ll find charts and graphs offering insights into:

  • Audience: Understand your website visitors and create digital profiles.
  • Sessions: Total active engagement periods within the chosen date range.
  • Users: Unique visitors within the date range.
  • Page Views: Total pages viewed or loaded.
  • New Sessions: New engagement sessions.
  • Goals: Total achieved goals (conversions).
  • Average Session Duration: Average length of user sessions.
  • Pages/Session: Average pages viewed during a session.
  • Bounce Rate: Percentage of single-page sessions with no interaction.

Location Data

This section provides information about the locations of your website visitors. View the list of countries from where most visitors come.

Traffic Sources

In the Traffic Sources section, understand which sources contribute to your website’s traffic. Explore the percentage of organic and paid search traffic, direct/referral links, ad banners, and social media.

Search Visibility

Evaluate the percentage of visitors who see your website in search results for specific keywords. Check your website’s average ranking position and observe changes over time.

Keyword Importance

Analyze which keywords drive traffic and prioritize them. Identify keywords with low search volume that may need attention.

Rankings Overview

Get an overview of your website’s ranking dynamics for top positions, positions out of the index, average position, and search visibility for each tracked search engine.

Keyword Changes

Evaluate website ranking dynamics, highlighting keyword positions that jumped or dropped and the number of keywords entering or leaving the top 100 search results.

Traffic Tab

Explore more insights into website traffic, including detailed metrics for every traffic source, audience, and page performance.


In this tab, find data on specific user actions, such as completed goals and Google Ads campaign effectiveness.

Wrapping Up

Now equipped with these insights, you can optimize your website’s performance, refine your SEO strategy, and make informed decisions. Happy exploring!

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